Get Back to Green

Canada has joined the top countries that are taking the lead towards making our world a better place to live by recovering what's left of a healthy environment. With the growing pollution and greenhouse gas emissions caused by the Agriculture and Energy industries, there is extremely urgent work that needs to be done. However, while there are a few people to hold accountable for this damage, the responsibility to change the course of action is everybody's. With this video animation, we aim to communicate that message and inform people on this issue and some of the solutions available out there, and hopefully, they will want to join the cause.

Fossil fuels generate most of Alberta's electricity, creating a problematic demand for metallurgical open-pit coal mining. Open-pit coal mining has adverse effects on wildlife and headwater pollution in Alberta. The toxic concentrations of selenium released into the water cause irreversible damage to mammals, birds, and fish. Headwaters are considered the starting point of all rivers and streams. 90% of Alberta's drinking and irrigation water comes from Alberta's mountain headwaters, they are also a critical part of the wildlife habitat. There are nearly 1000 active coal lease applications targeting headwaters in the mountains and foothills of Alberta. Alberta is Canada's leading wind energy producer, and wind capacity is projected to continue growing. Protect our headwaters against open-pit coal mining and advocate for renewable energy sources like wind power.

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As Alberta takes the steps to achieve the Canadian net-zero goal, it is crucial that Albertans are educated on the ways they can contribute. Despite Alberta being widely notorious for its roots in oil and gas, projects are already in the works for the province to have 30% of its energy generated by natural sources by the year 2030. The transition to renewable energy in Canada will be a difficult, lengthy, and expensive process, but it is far from unachievable. Billboards like this help to communicate this message to Albertans, and get them thinking about what it will take to achieve natural sustainability through net-zero.